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Bilingual

I'm constantly creating,

whatever the format

high-key team player

I’m a low-key introvert,

And I have a soft spot
for penguins

Hello there. I'm

Oscar Logo

About Me

Hello, I am Oscar Aguilar, or just Oscar. I’m a graphic designer with a strong interest in developing practical visual systems and impactful branding strategies. I’m passionate about exploring various creative mediums and their potential as powerful tools for communication, storytelling, and problem-solving.

Visual Identity

Crafting cohesive, flexible visual identity systems that seamlessly integrate design elements to deliver consistent, compelling visuals across every touchpoint.

Brand Strategy

Building thoughtful, research-driven brand foundations that define positioning, voice, and creative direction—shaping clear, cohesive, and visually compelling brand experiences.

Environmental Design

Designing immersive spatial experiences that bring brand identities to life within physical environments—using graphic elements with intention to shape interactions.

Editorial & Print Design

Crafts clear, engaging print and editorial designs, combining typography, layout, and imagery to communicate ideas and tell cohesive visual stories.

About Me

Hello, I am Oscar Aguilar, or just Oscar. I’m a graphic designer with a strong interest in developing practical visual systems and impactful branding strategies. I’m passionate about exploring various creative mediums and their potential as powerful tools for communication, storytelling, and problem-solving.

Visual Identity

Crafting cohesive, flexible visual identity systems that seamlessly integrate design elements to deliver consistent, compelling visuals across every touchpoint.

Brand Strategy

Building thoughtful, research-driven brand foundations that define positioning, voice, and creative direction—shaping clear, cohesive, and visually compelling brand experiences.

Environmental Design

Designing immersive spatial experiences that bring brand identities to life within physical environments—using graphic elements with intention to shape interactions.

Editorial & Print Design

Crafts clear, engaging print and editorial designs, combining typography, layout, and imagery to communicate ideas and tell cohesive visual stories.

  • CHECKOUT MY WORK
  • CHECKOUT MY WORK
  • CHECKOUT MY WORK
  • CHECKOUT MY WORK
  • CHECKOUT MY WORK
  • CHECKOUT MY WORK

Featured Projects

History of Hats

Editorial and Packaging

History of Hats is a limited-edition collector’s box highlighting iconic headwear through a cohesive visual and packaging system, brought to life with thoughtfully crafted collectibles.

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MilkStache

Packaging

MilkStache is a flavored milk brand with a cohesive packaging system for three flavors, creating a simple, playful identity that appeals to a youthful audience while maintaining a unified, recognizable look.

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Con Ganas

Environmental and Branding

Con Ganas is an annual San Antonio fitness initiative that uses a field-day format and visual system to guide participants toward personalized activities, making wellness more accessible and community-driven.

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