Con Ganas is an annual San Antonio fitness initiative that makes exercise more accessible through a fun, personalized experience. The project created a visual system to guide participants toward activities aligned with their interests and goals. Structured like a “field day,” the event organizes exercises around four fitness pillars, fostering community engagement and a more approachable path to wellness.
A “Field Day” activation at Woodlawn Lake Park was designed as an interactive fitness experience, built around a four-pillar visual system—cardio, strength, flexibility, and balance—that serves as the foundation for every interaction across the park.
These assets were designed as interactive tools that extend the experience beyond the physical space, transforming participation into something both personal and collective. The lanyard functions as a tangible progress tracker, encouraging ongoing engagement through visible achievement, while the zine acts as a narrative guide, helping participants navigate the park and connect with its mission.
