The Little Red Barn Steakhouse is a San Antonio icon known for its Western-style dining experience. This project introduced a refreshed logo and supporting graphics to build brand consistency, alongside a responsive website for exploring the menu, reservations, promotions, and more. The result is a more unified brand experience across physical and digital touchpoints while respecting the established brand.
The Little Red Barn already had an established visual system; this project introduced a symbol to better connect the name with the restaurant’s ranching heritage. A logo mark inspired by the shape of a barn was developed, extending into a broader system of graphic elements that reinforce and unify the overall brand identity.
An iconic element of the restaurant is its large menus displayed on wooden boards. This format was reinterpreted within the new visual system to carry that tradition forward. Additional touchpoints draw from the established brand, incorporating graphic elements inspired by the interior décor and cattle brands displayed throughout the space.
A website prototype was developed to effectively organize content, with a user experience designed to serve both local customers and new visitors. The structure prioritizes clarity and accessibility while reflecting the restaurant’s established brand identity.
See the Prototype on Figma. Scan the QR code below or click this link.
