Not In My Dorm is a student-focused visual campaign promoting dorm cleanliness and independence. Using bold, research-informed graphics, it draws attention to everyday messiness while providing simple resources to encourage immediate action.
Art Direction/ Concept Development Credit:
Oscar Aguilar and Alexander Nicholas
Signage and displays are placed across campus to highlight areas of concern in dorm cleanliness, including habits that contribute to mess, key maintenance areas, and the potential consequences of poor cleaning practices. The campaign reframes personal responsibility as immediate and shared, using a comedic, relatable tone to draw students in while maintaining a direct message that encourages action.
The campaign provides practical materials and cleaning resources to help students maintain clean dorm environments through easy, actionable habits. Beyond short-term support, it aims to build lasting cleanliness practices that extend well beyond college living.
