Sector: Food and Beverage

MilkStache

Packaging

MilkStache is a dairy brand offering flavored milk beverages. This project developed a cohesive packaging system for three distinct flavors, creating a simple, playful brand identity that appeals to a youthful audience while maintaining a unified and recognizable visual aesthetic.

MilkStache strawberry and chocolate milk cartons
Strawberry MilkStache kid carton

A Playful Touch

The packaging system is driven by a deliberate design approach, using rough, sketch-inspired typography and illustrations to create an expressive yet cohesive visual language. This aesthetic choice reinforces a playful, approachable tone tailored to a younger audience, while bold graphics and language are strategically used to enhance engagement, and overall brand personality.

Child holding vanilla MilkStache kid carton
Chocolate MilkStache kid carton

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